June 13, 2024 • 9 a.m. - 3:30 p.m.
Grassroots Farm
Lucknow, Ontario
Presented by
In Partnership with
LaunchIt Business Exploration Centre
township of huron-kinloss
Homegrown is a first-of-its-kind, one-day gathering for female-identifying rural business owners in midwestern Ontario.
Part pep rally, part summer camp, part business conference, Homegrown provides a forum to hear the stories of other female rural business owners, fill your cup with support and encouragement, build personal and business connections, and celebrate the creativity and resiliency of rural life.
Homegrown is for you if:
you want to connect IRL with other rural business owners (and not at the grocery store, arena or school pickup).
you’re ready to grow your business.
you’re so over Googling the answer to your business questions.
you feel lonely, insignificant or discouraged.
you want to celebrate rural living.
plant seeds of growth
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let your dreams take root
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cultivate success on your terms
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plant seeds of growth ❁ let your dreams take root ❁ cultivate success on your terms ❁
why it matters
If you’re a female running a business in a small town in midwestern Ontario (or the wide open spaces in between), Homegrown is for you. Homegrown was created for any female and non-binary rural business owner who has ever felt excluded, insignificant or discouraged.
As rural business owners, we know things can bloom slower and grow differently here. The rural experience is refreshingly relaxed and the days of the sleepy small town where nothing really happens are fading in the rearview mirror. Yet it’s still all-to-easy to feel lost in the weeds: insignificant, isolated and discouraged.
But just because you live and operate your business in a small town, doesn’t mean there’s anything small about it. Women all across our region are running innovative, creative and inspiring businesses, and choosing to bloom right where we’re planted.
Homegrown is here to help you and your business grow in an environment blooming with belonging, relevance and empowerment.
Join us on June 13 to find your place in the garden, and bloom in good company.
part conference,
part pep rally,
part summer camp
What can you expect at Homegrown? First off, we’ve called it a gathering because pegging it as a conference, summit or retreat didn’t really capture everything we’re packing into the day or the laid-back and informal vibe we’re creating.
This is lunch, storytelling, and growth alongside 70 new friends in a beautiful rural setting - not capital-B BUSINESS with a corporate crew.
venue and location
We’re thrilled to host the first Homegrown Gathering at Grassroots Farm, near Lucknow, home of Grassroots Woodfired Pizza.
Their beautiful farm, rural setting and homegrown food provide the perfect atmosphere for Homegrown.
grassroots farm, 760 Bruce Rd 86, Lucknow, ON (Directions)
schedule
Homegrown Gathering takes place on Thursday, June 13, from 9 a.m. - 3:30 p.m.
9:00 am • Doors Open! Grab your coffee and a snack from Cait’s Café (Goderich), smile (or not!) for your complimentary headshot, make a new friend, and find a seat.
9:30 am • Welcome Announcements
9:45 am • Morning Meditation & Intention Setting (led by Heather Reeves, Mind/Body Mentor
10:00 am • Panel #1 - Planting Seeds
10:50 am • Journal / Reflection Time
11:00 am • Elective #1 – Community Conversations / Photo Shoots Shoots / Ask-Me-Anything Expert Sessions
11:50 am • Journal / Reflection Time
12:00 pm • Lunch & Connect!
12:30 pm • Afternoon Announcements
12:45 pm • Panel # 2 - Keep It Growing
1:30 pm • Journal / Reflection Time
1:45 pm • Elective #2 – Community Conversations / Photo Shoots Shoots / Ask-Me-Anything Expert Sessions
2:30 pm • Journal / Reflection Time
2:45 pm • Encore Q+A Panel
3:00 pm • Closing Remarks
3:30 pm • End of Programming
tickets and registration
early bird tickets
March 13 - 31
Includes full event program, light breakfast and buffet lunch, complimentary headshot, and swag.
$99 + HST
TICKETS SOLD OUT! JOIN THE WAITLIST!
regular tickets
April 1 - may 24
Includes full event program, light breakfast and buffet lunch, complimentary headshot, and swag.
$125 + HST
ticket upgrades and add-ons
ask-me-anything expert consulting sessions
(included with your ticket)
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Sure, you can try to YouTube your way to success, but sooner or later you need to call in an expert (or 4!). Homegrown brings the experts to you with local professionals in accounting, insurance, social media, branding, human resources and more ready to answer the questions taking up space in your brain. Sign up for the 10-minute consulting sessions that meet your needs during ticket checkout.
Plus! Representatives from Bruce, Grey, Huron, Perth, and Guelph-Wellington county business centres will be on hand with information about business learning, mentorship and grant opportunities.
brand photo shoots
(Optional ticket upgrade: $50 + HST)
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Make the most of the gorgeous rural setting at Grassroots Farm and book a 10-minute on-site mini brand photo shoot to create content for your business.
Spend 10 minutes with local photographers Tosha Donkersgoed (Peach Media) or Ashley Noble (Ashley Noble Photography) to create updated photos for your website and socials.
Select your photoshoot time slot during online checkout.
HOMEGROWN T-SHIRTS
(Optional ticket upgrade: $25 + HST)
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If you didn’t get the t-shirt, did it even happen?
Pre-order a Homegrown signature t-shirt (made just for business owners) and we’ll have it ready for you at registration check-in. Available in sizes XS - XXL.
panelists
morning panel
Planting Seeds
(Businesses operating for 1-5 years)
Angela Devitt
Stone Bridge Flour, Ripley
Shelby Donegan & Brianne Donegan
Victorian Inn & Spa, Listowel
Cierra Garrow
Cambrian Counselling and Wellness, Meaford
Natalie Overholt
The Eco Den, Mount Forest
Sydney Pollack
Blake Street Bakery, Goderich
afternoon panel
Keep It Growing
(Businesses operating for 5+ years)
Caitlin Hall
Reroot Organic Farm, Harriston
Amanda Herrfort
Anna Mae’s Bakery & Restaurant, Millbank
Crystal Howe
Ice River Springs, Shelburne
Tracy Irwin
Everlastings Flowers and Gifts, Lucknow
Stephanie Vandenbussche
experts
You know that running list of random business questions you have? Homegrown wants to help you get answers, so you can make progress and grow. And since most of us would prefer to work and take advice from other women, we’ve hand-picked local professional women and reps from regional business support agencies. They’ll be on site and ready to answer your questions and guide you with your ideas.
local professionals
Book individual 10-minute sessions with any of these experts during ticket checkout
Kaity Markle MBA, CHRP
Markle Consulting, Guelph
Ask Kaity about bookkeeping, human resources, strategic planning and compliance
Taylor Keunen
TK Creative Studio, Palmerston
Ask Taylor about branding, social media, and content creation
regional business support agencies
Chat with these reps about accessing training, mentorship and funding through your local small business centre
Courtney Miller
Trish Denomme
Business Coach, Huron Business Centre
Manpreet Kaur Kangha
Economic Development Officer, Business to Bruce
Kristel Manes
Executive Director, Guelph-Wellington Business Enterprise Centre
Holly Mortimer
Business Advisor, Stratford Perth Centre for Business
Heather Watterworth
Creative Worth Branding & Design, Harriston
Ask Heather about branding, website design and email marketing
sponsors
Like every garden, Homegrown wouldn't be possible without a lot of care, investment, and enthusiasm. The event is coming to fruition because of the collaboration of many partners and sponsors.
Sponsorships are still available. Learn more here!
FAQs
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Homegrown has been purposefully designed for female and non-binary business owners who live in rural communities (and the country roads in between) across midwestern Ontario to connect, learn from each other, and access local business support agencies. If you own a small town, small business outside of this area and just want to see what Homegrown is all about, you are also welcome to attend.
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You can never tell what a harvest holds, but we anticipate exciting connections, collaborations and other opportunities to spring up from this first gathering. You can stay in the loop by following Homegrown on Instagram (@homegrown_ca).
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Come as you are – ready to listen and learn, connect and contribute. Bringing along a hearty handful of business cards is probably a good idea, too.
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Grassroots Farm has ample parking available – but keep in mind that Grassroots is a working farm and parking is in an empty field. You will need to walk a short distance to the main venue building.
If you have specific accessibility requirements, please reach out so we can ensure barrier-free access.
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Dress like you might meet your next business investor. Dress like you’re heading to an epic girl’s night (in the day). Dress like you might drop pizza on your shirt. Dress like you’re spending the day at a farm (cute and comfy shoes are a good idea so you can roam around the farm). Dress for the weather (we’ll be in a covered, open air, converted barn). Dress however the heck you want – we love you just the way you are. ♡
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You’ll be able to list any dietary needs during ticket checkout.
get the latest gathering updates
Follow @homegrown_ca on Instagram!